The NBA and the National Basketball Players Association release the league's jersey sales rankings, based on sales through the NBA Store and the Fanatics network. Below is the latest season-end list in its published order, with each player's most recent season stats.
Source: Top-Selling NBA Jerseys, 2025-26 Regular Season, NBA and NBPA (via NBA.com)How we verify rankingsReport details
This is the latest available report. Its sales period ended April 12, 2026, so it reflects that period rather than sales right now. We will update this page when a newer report is published.
Online sales through the NBA Store and Fanatics network only; in-arena and other retail sales are not included.
Shopping links go to retailers, and we may earn a commission on qualifying purchases at no cost to you. Affiliate disclosure.
Scope. Jersey sales on NBAStore.com, Fanatics.com and Fanatics partner sites during the 2025-26 regular season.
Method. Based on online sales through the NBA Store and Fanatics network. Unit counts are not published.
Players appear in the exact order of the published report. Stats come from separate sources, each with its own date, and are shown under every player. Read our ranking methodology and sources and data coverage.
Stephen Curry ranked No. 1 in "Top-Selling NBA Jerseys, 2025-26 Regular Season," published by NBA and NBPA (via NBA.com) on April 13, 2026, covering Oct 1, 2025 – Apr 12, 2026.
Online jersey sales on NBAStore.com, Fanatics.com and Fanatics partner sites during the regular season. In-arena and other store sales are not included.
The NBA has typically released a midseason list in January and a season-end list in April. This page updates when a new list is published.
Some links are affiliate links, so we may earn a commission when you buy. Commissions never affect the order of a ranking, which always matches the published report.
Shopping links go to retailers, and we may earn a commission on qualifying purchases at no cost to you. Affiliate disclosure.